MADRID: Barcelona plan to drop the UNICEF logo from the front of their first-team shirts from July and replace it with the name of their new Qatari sponsor, a vice-president of the La Liga club said on Tuesday.
The Spanish champions are one of the few clubs in world soccer not to have a corporate logo on their shirts, instead displaying the name of the United Nations Children’s Fund, for which they pay the organisation 1.5mil a year.
However, they last month agreed a record five-year sponsorship deal with Qatar Sports Investment worth 30mil (US$41mil) a season and will have “Qatar Foundation” emblazoned on their shirt fronts from July 1.
“It has been decided that the Qatar Foundation logo will go on the front of the shirt, on the breast,” Barca vice-president Javier Faus said at a news conference.
“In the end, there will be only two words ‘Qatar Foundation’ in yellow,” he added. “UNICEF will go on the back underneath the player’s name.”
The sponsorship deal, the biggest for any soccer club, will net as much as 170mil, including 15mil for commercial rights for the current season and a bonus for winning titles that could be as much as 5mil.
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